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How We Went From 0 to 10K Monthly Users

December 6, 2025

I need to share something that might save you months of wasted effort.

Our team (professional video editors and software engineers) has built 20-30 products over the years. Most of them got zero traction. We'd ship, post on a few platforms, maybe get 50-100 signups, then watch it die.

The turning point: We finally approached it with a team mindset and a systematic approach. Here's what actually worked:

1. Professional Product Launch Video

This was the game-changer. We stopped using basic screen recordings and started creating professionally designed product launch videos. Think product ad spots—not quick demos. These videos became the foundation of every launch and dramatically increased conversion rates.

2. Super Targeted User Attraction

Instead of posting everywhere, we focused on strategic community platforms:

  • Reddit (targeted subreddits where our ICP actually hangs out)
  • Hacker News (timing and positioning matters)
  • Product Hunt (proper setup and strategy)
  • Dev.to, Indie Hackers, Medium (for long-form content)

The key: understanding each community's culture and engaging authentically, not just dropping a link.

3. Smart SEO Approach

We started measuring keyword search volumes and targeting high-value keywords:

  • Research monthly search volumes for each keyword
  • Target keywords with 100-500K monthly searches globally
  • Write content that naturally includes these keywords
  • Track which keywords actually drive traffic

This wasn't keyword stuffing—it was strategic content creation around what people are actually searching for.

4. Content Strategy

We write small, focused blogs on:

  • Medium (for distribution)
  • Our own site (for SEO)
  • Each blog includes highly ranked keywords naturally
  • Content that provides value, not just promotion

5. Small Tweaks, Big Impact

The goal: attract 10K monthly users by reaching 100-500K targeted users globally. We made small tweaks to:

  • Landing page copy (A/B testing headlines)
  • Video thumbnails and descriptions
  • Social media posts (timing and messaging)
  • Email sequences
  • Community engagement timing

The result: Products that previously got 50-100 signups started hitting 10K monthly users.

What We Learned

Most founders (including us) make the same mistakes:

  • Launching without professional assets
  • Posting everywhere instead of targeting strategically
  • Ignoring SEO and keyword research
  • Not understanding community culture
  • Giving up after the first launch doesn't work

The System That Works

  1. Professional video launch asset (foundation)
  2. Targeted community engagement (Reddit, HN, Product Hunt)
  3. SEO-optimized content (blogs with high-value keywords)
  4. Strategic tweaks based on data (not guessing)

We've helped launch products like GetWebsite and SignPaw using this system. Zero bans. Real traction.

If you're struggling to get traction, the problem isn't your product—it's likely your launch approach.

We're providing help at https://startup-starter.com to help you do what we did—professional video production, targeted community engagement, SEO strategy, and content creation. But whether you DIY or get help, the system is what matters.

Happy to answer questions about what we've learned.

What's been your biggest challenge getting traction?